Ocean Copy

As an experienced copywriter I am used to hearing the words “I can’t afford a copywriter” but to turn that objection on it’s head, I ask “can you afford not to?” To demonstrate my point I’ll tell you a wee story about one of our recent experiences (I have permission to tell this story as [...]

I often have my copywriting hat on when I’m out and about. It’s hard to switch off completely from work when words are everywhere. One phrase I keep spotting on vans in and around my area is “all types of insert trade here undertaken” like in the examples above. The problem with seeing this message [...]

Forget using “welcome” “hello” or something equally bland as a headline on your website. Read our six of the best headline writing tips below and make people want to read more of your content. Use your chosen keyword or phrase in your headline Using a relevant keyword or phrase in your headline will get people’s [...]

Discover 2 Critical Things Your Website May Be Lacking There are millions of websites online today which have 2 critical things missing; meta tags. What are meta tags? There are 2 main meta tags that have a direct impact on how your website performs in the search engine rankings. Meta Title: The meta title is [...]