I often have my copywriting hat on when I’m out and about.
It’s hard to switch off completely from work when words are everywhere.
One phrase I keep spotting on vans in and around my area is “all types of insert trade here undertaken” like in the examples above.
The problem with seeing this message over and over again is that it soon loses its meaning.
I would also suggest that it doesn’t promote a unique feature or benefit to the customer (it’s probably on thousands of vans UK wide).
Now I’m not having a go at tradespeople (give me a saw or a roof tile and I’d be clueless) – I am just using this phrase as an example of how messages can become so well used, it’s easier to just copy what you’ve seen somewhere else than to think of something new.
If you’re looking for a slogan or text to use on your website, regardless of your business, it pays to take the time to come up with something that sets you apart and appeals to your target market.
If you can’t or don’t want to do it yourself, you could always hire a copywriter. Just don’t choose one with “all types of copywriting undertaken” as a slogan!
This post was inspired by one I read on Andrew Nattan’s Blog “Unmemorable Title”