Ocean Copy

Hiring a website copywriter is like anything else in life, you get what you pay for. If you want to take your other half out for an impressive meal, do you visit the local chip shop or push the boat out and head somewhere more expensive? I once bought a car for £650 – was [...]

The words on your website may be doing your business more harm than good. There are two ways of addressing this problem; Delete all your text and just have your contact details on your homepage Ask someone you know and trust to be honest with you to read your website content As the first point [...]

Is the future of copywriting destined to become a series of acronyms and abbreviations? Barely a day goes by without seeing a LOL, ROFL, THX, GR8, FWIW or OMG in a text message or twitter stream, but is there a danger of this creeping into copywriting? With a whole generation brought up to communicate with [...]

This week’s blog post is all about the use of ‘there’, ‘their’ and ‘they’re’. These three words are often confused and used incorrectly so let’s take a look at some explanations and examples; There refers to a place, for example “Look at that unusual building over there.” Their is used to indicate possession, for example [...]

If you plan on writing the copy for your website yourself, it’s critical that you consider your target market before you begin. Why? Because you need to engage the right people and communicate the benefits of your product or service specifically to them if you want to increase your online sales. So how should you [...]

How many times have you seen something advertised with “only” or “just” in front of the price? What effect do these words have on the numbers that follow? Let’s take a look at a couple of examples. “Buy my 411 page web copywriting e-book for only £1.99” – I don’t have one to sell but [...]

Regular, relevant and unique content copywriting has many benefits for your business online. Don’t fall into the trap of letting your nice shiny new website stagnate – keep it fresh. Why? Here are 5 good reasons for starters; Google likes fresh content – if you write regular articles and news items based around keywords and [...]