Ocean Copy

When you’re writing copy, do you jot it down without reading it aloud? If so, it’s time you paid heed to the copywriting advice dished out by The Noisettes; “Don’t upset the rhythm, don’t you dare (Go baby, go baby GO!) Don’t upset the rhythm” Okay, maybe the “Go baby, go baby Go!” part isn’t [...]

First of all, what do I mean by the term “strapline”? It’s the little bit of text usually displayed under a logo or mentioned on radio ads that’s supposed to stick in the minds of your customers and act as a hook. Here are a few well known examples: Coca Cola – Coke is it [...]