Ocean Copy

Around six months ago I had a gap in my copywriting schedule so decided to do some Pay per Click (PPC) advertising. I researched some long tail keywords (think longer phrases rather than individual words) with a low cost per click and off I went with my very limited budget. The result was I spent [...]

Way back in the olden days when I was starting out as a copywriter, I was told by an agency not to use the word ‘please’ in my copy. The reason I was given for this was that ‘please’ sounded desperate. I was using it sparingly and of course if I’d written “please please pretty [...]