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Archive for May, 2012
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Are You Sick of Shoehorning Content?
A web designer friend of mine was having a rant recently about one of his clients. Despite his best efforts to convince them otherwise, his client wanted to write all their own web copy. My friend’s problems really started when he finally (5 weeks after it was promised) got the copy back from his client. [...]
Knowing We, Knowing You – Aha!
Yes, I’m a fan of Alan Partridge. This post is for web agencies and their clients looking for a quick and easy way to write better content. Use the word “We” less and “You” more. If nothing else, this will give your text an outward look rather than an inbound one. Think about what your/your [...]
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