The web design market is more competitive than ever.
I’ve written before about common client objections when it comes to copywriting, but this post is about how a copywriter can help your agency win more business.
- Writing targeted blog posts
Do you have the time to write regular blog posts? If not, you’re missing out on an inexpensive way of getting traffic and potential new business.
A good copywriter will come up with a long term blogging plan to get the attention of the people or sector you want to work with.
- Rewriting your website
When was the last time you read your homepage copy with a potential client in mind? Does it say what it needs to, or could it have more of an impact?
Having a professional copywriter review your site from an outside perspective can pinpoint certain areas that could be improved – for example is your headline engaging, or turning people away?
- Pitches and proposals
Are you guilty of copying and pasting text when it comes to writing new proposals and pitches? Of course it takes time to write a new document each time, but that’s where a copywriter can help.
As an example, I wrote a proposal in conjunction with an agency which cost them £150 and resulted in them winning over £10K worth of work from a luxury hotel chain, despite them being the smallest and youngest agency pitching for the job.
Many copywriters will have experience in speech writing (myself included) and can also help you find the right words for your client pitches.
Confidentiality is King of course when it comes to pitches and proposals, so make sure your copywriter signs a Non-Disclosure Agreement (NDA) before working with them.
If you’d like to find out more, get in touch for a chat.