Ocean Copy

Having worked with many SEO and web design agencies, I’ve heard a lot of client objections to going ahead with copywriting. I’ve shared some of these below, together with a brief explanation of how they can be addressed. We can write the copy ourselves Yes, but do you know how to blend text that not [...]

Having worked with and spoken to many web designers over the last few years, I know how frustrating and damaging late content can be. Do any of these scenarios sound familiar? You’ve finished the site but there’s no content. You don’t get paid the final balance until the website goes live. Your client has promised [...]

As a web copywriter, I know people like reading stories, so here is my tale of how I came to write websites and articles for clients all over the world. At Primary School I had a fantastic teacher called Mrs. Russell who encouraged me to write and be creative. This resulted in me winning a [...]

Writing for the search engines, or SEO content writing is a minefield if you don’t know what you’re doing. Forgetting that the web is primarily used by humans looking for information is a huge mistake. Since the Google Panda update, most of the truly awful SEO content has been given the back-handed slap it deserved. [...]

People ‘Google’ everything nowadays and that includes names of potential clients, suppliers and job applicants. It definitely pays to do a search on your own name every so often to see what others are saying about you online. If you find something bad, you’ll want to take immediate action; this could be asking a site [...]

In order to explain some of the terms used on this site, I’ve compiled a small SEO Copywriting Glossary. Anchor text links Anchor text links are the words you use to link out from one website page to another. This could be on your own website or an external website. In terms of SEO, it’s [...]

Around six months ago I had a gap in my copywriting schedule so decided to do some Pay per Click (PPC) advertising. I researched some long tail keywords (think longer phrases rather than individual words) with a low cost per click and off I went with my very limited budget. The result was I spent [...]

Way back in the olden days when I was starting out as a copywriter, I was told by an agency not to use the word ‘please’ in my copy. The reason I was given for this was that ‘please’ sounded desperate. I was using it sparingly and of course if I’d written “please please pretty [...]

When you’re writing copy, do you jot it down without reading it aloud? If so, it’s time you paid heed to the copywriting advice dished out by The Noisettes; “Don’t upset the rhythm, don’t you dare (Go baby, go baby GO!) Don’t upset the rhythm” Okay, maybe the “Go baby, go baby Go!” part isn’t [...]

First of all, what do I mean by the term “strapline”? It’s the little bit of text usually displayed under a logo or mentioned on radio ads that’s supposed to stick in the minds of your customers and act as a hook. Here are a few well known examples: Coca Cola – Coke is it [...]