Ocean Copy

A World without Briefs When a client with a decent budget wants some copywriting work done but can’t or won’t provide you with a brief, what can you do? Insist they answer some questions Writing copy without a decent brief is a bit like saying to someone “just design me a website”. If your client [...]

In the last week I’ve been unfortunate enough to read a few websites with content on the main pages that was clearly written by more than one person. One of the problems with clients writing their own content is managing their time. The marketing manager may start off with a few pages then pass it [...]

There are many phrases you hear and read a lot without really thinking about. For some reason when I saw supermarket adverts with the slogan “The best is yet to come…” they stuck in my mind. When Barack Obama won the race for the American Presidency in 2012, he used the same words (his message [...]

Do you remember when your website went live and how exciting that was? Do you remember writing your first few blog posts with a real energy and enthusiasm? Do you remember the point when running your business day-to-day got in the way of writing new blog posts? If you’ve got a blog that’s been neglected [...]

Following on from my post yesterday on how frequently web agencies in Edinburgh blogged, I thought it was only fair to look at local copywriters too. I was surprised at the lack of activity by web agencies, but even more so by what I found when looking at the websites of copywriters in Edinburgh. I [...]

I decided to do a little bit of research on how often web design agencies in Edinburgh updated their blogs. I know web design is a fiercely competitive industry in ‘Auld Reekie’ so decided to see how many were using blogs as a way of driving traffic and enquiries to their websites. I took a [...]

I was having a discussion with a web designer friend of mine recently about what colour the copy and background should be on a website. Being a designer, he was open to all sorts of combinations. However, I was a lot more limited in my views – I like black or dark blue text on [...]

The web design market is more competitive than ever. I’ve written before about common client objections when it comes to copywriting, but this post is about how a copywriter can help your agency win more business. Writing targeted blog posts Do you have the time to write regular blog posts? If not, you’re missing out [...]

I was speaking to the head of a web design agency recently who had given up on using copywriters due to bad experiences. It got me thinking; what do web designers and agencies really want from a copywriter? As a copywriter myself I don’t have all the answers, but I hope this article will generate [...]

As a web designer/agency, you will probably be familiar with the words above. Copywriting is still an undervalued skill in many quarters.  A client’s thought pattern may go a little bit like this: “We don’t know where to start with all that techy stuff, but we can save money by writing our own content – [...]