Ocean Copy

A web designer friend of mine was having a rant recently about one of his clients. Despite his best efforts to convince them otherwise, his client wanted to write all their own web copy. My friend’s problems really started when he finally (5 weeks after it was promised) got the copy back from his client. [...]

Yes, I’m a fan of Alan Partridge. This post is for web agencies and their clients looking for a quick and easy way to write better content. Use the word “We” less and “You” more.  If nothing else, this will give your text an outward look rather than an inbound one. Think about what your/your [...]

I was chatting to the head of a local web design agency recently and he really bought into the value of good copywriting. One of the things he mentioned was how he thought poor writing on clients’ websites could give potential customers a bad impression of his company if they saw this in his portfolio. [...]

This is a short post based on my interview with Alan Bradley of Zine UK. This comment made me think: “Usually our clients generate copy themselves as they are small businesses working with limited budgets”. Why do so many small business owners have the budget for a website but not for the content? Would they [...]

1)      What inspired you to start your own business? I have always been driven to set up my own company, there is nothing quite like being the master of your own destiny.  Working with a great team of experienced professionals, enjoying what we do as well as the long term relationships we develop with partners [...]

Having worked with many SEO and web design agencies, I’ve heard a lot of client objections to going ahead with copywriting. I’ve shared some of these below, together with a brief explanation of how they can be addressed. We can write the copy ourselves Yes, but do you know how to blend text that not [...]

Having worked with and spoken to many web designers over the last few years, I know how frustrating and damaging late content can be. Do any of these scenarios sound familiar? You’ve finished the site but there’s no content. You don’t get paid the final balance until the website goes live. Your client has promised [...]

As a web copywriter, I know people like reading stories, so here is my tale of how I came to write websites and articles for clients in Edinburgh and all over the world. At Primary School I had a fantastic teacher called Mrs. Russell who encouraged me to write and be creative. This resulted in [...]

Writing for the search engines, or SEO content writing is a minefield if you don’t know what you’re doing. Forgetting that the web is primarily used by humans looking for information is a huge mistake. Since the Google Panda update, most of the truly awful SEO content has been given the back-handed slap it deserved. [...]

People ‘Google’ everything nowadays and that includes names of potential clients, suppliers and job applicants. It definitely pays to do a search on your own name every so often to see what others are saying about you online. If you find something bad, you’ll want to take immediate action; this could be asking a site [...]