Ocean Copy

In order to explain some of the terms used on this site, I’ve compiled a small SEO Copywriting Glossary. Anchor text links Anchor text links are the words you use to link out from one website page to another. This could be on your own website or an external website. In terms of SEO, it’s [...]

Around six months ago I had a gap in my copywriting schedule so decided to do some Pay per Click (PPC) advertising. I researched some long tail keywords (think longer phrases rather than individual words) with a low cost per click and off I went with my very limited budget. The result was I spent [...]

Way back in the olden days when I was starting out as a copywriter, I was told by an agency not to use the word ‘please’ in my copy. The reason I was given for this was that ‘please’ sounded desperate. I was using it sparingly and of course if I’d written “please please pretty [...]

When you’re writing copy, do you jot it down without reading it aloud? If so, it’s time you paid heed to the copywriting advice dished out by The Noisettes; “Don’t upset the rhythm, don’t you dare (Go baby, go baby GO!) Don’t upset the rhythm” Okay, maybe the “Go baby, go baby Go!” part isn’t [...]

First of all, what do I mean by the term “strapline”? It’s the little bit of text usually displayed under a logo or mentioned on radio ads that’s supposed to stick in the minds of your customers and act as a hook. Here are a few well known examples: Coca Cola – Coke is it [...]

The words on your website may be doing your business more harm than good. There are two ways of addressing this problem; Delete all your text and just have your contact details on your homepage Ask someone you know and trust to be honest with you to read your website content As the first point [...]

Is the future of copywriting destined to become a series of acronyms and abbreviations? Barely a day goes by without seeing a LOL, ROFL, THX, GR8, FWIW or OMG in a text message or twitter stream, but is there a danger of this creeping into copywriting? With a whole generation brought up to communicate with [...]

This week’s blog post is all about the use of ‘there’, ‘their’ and ‘they’re’. These three words are often confused and used incorrectly so let’s take a look at some explanations and examples; There refers to a place, for example “Look at that unusual building over there.” Their is used to indicate possession, for example [...]

If you plan on writing the copy for your website yourself, it’s critical that you consider your target market before you begin. Why? Because you need to engage the right people and communicate the benefits of your product or service specifically to them if you want to increase your online sales. So how should you [...]

Regular, relevant and unique content copywriting has many benefits for your business online. Don’t fall into the trap of letting your nice shiny new website stagnate – keep it fresh. Why? Here are 5 good reasons for starters; Google likes fresh content – if you write regular articles and news items based around keywords and [...]