Hiring a website copywriter is like anything else in life, you get what you pay for. If you want to take your other half out for an impressive meal, do you visit the local chip shop or push the boat out and head somewhere more expensive? I once bought a car for £650 – was [...]
Pricing Articles
Subscribe to the Pricing articlesWebsite Copywriter – Put Pennies In, Get Pennies Out
Only & Just – Do They Have a Place in Pricing?
How many times have you seen something advertised with “only” or “just” in front of the price? What effect do these words have on the numbers that follow? Let’s take a look at a couple of examples. “Buy my 411 page web copywriting e-book for only £1.99” – I don’t have one to sell but [...]
Copywriting Prices – A Cautionary Tale
As an experienced copywriter I am used to hearing the words “I can’t afford a copywriter” but to turn that objection on it’s head, I ask “can you afford not to?” To demonstrate my point I’ll tell you a wee story about one of our recent experiences (I have permission to tell this story as [...]
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